Foundations
How LLMs pick sources
Trust, structure and clarity—what actually makes models cite a site.
Run a scan →Playbooks
Short, practical guides. Each ends with a suggested scan and ready-to-apply checklist.
Strategy
GEO vs SEO
Keywords aren’t enough. Optimize for how models read and reason.
Run a scan →Content
Prompt-first content patterns
Sections that map to intents and answer frames used by AI.
Run a scan →Benchmark
ChatGPT vs Perplexity visibility
Compare mentions, answer quality and source selection across models.
Run a scan →Turn insights into actions
Paste a URL and get a checklist tailored to your page.